I hope you're well.

 

I wanted to let you know we’ve just released our latest ON POINT White Paper titled Is this the end of targeted customer marketing? We discuss our thoughts on the controversial new book by Byron Sharp, How Brands Grow,which critiques brands’ use of targeted marketing. We help reconcile the inconsistencies between mass-market brand science, and data-driven Customer Science.

 

We’re also sharing content from one of our specialist partners, Resonate, on Integrating NPS with a data strategy, looking at how multi-dimensional segmentations can be enriched with NPS data for a more robust marketing strategy.

 

We thought you would find these interesting, let us know what you think.

 

Kind Regards,

 

Adam Schaffer

Managing Partner

+61 435 945 696