Ellipsis and Co
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WE HELP BUSINESSES THRIVE THROUGH
SOLVING COMPLEX CUSTOMER PROBLEMS

Loyalty Consulting Loyalty Consulting Designing and operating loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.
Customer Strategy Customer Strategy Creating customer-centric strategies to help you make better decisions on customer investments.
Data Insights Data Insights Bringing clarity & greater certainty to your customer-focused decisions by leveraging internal & external data.
The Journey  
Diagnose
Design
Implement
Operate
Optimise
Your Partner in Customer Science®

We use Customer Science®, our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance. Customer Science® blends the best in Loyalty, Strategy and Data Insights. Ellipsis' Customer Science® approach is twofold: always...Put the customer first, and make data-driven decisions.


Our mission is to be the world’s best Customer Loyalty Company

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Our Clients

We’ve helped many companies on their journey to becoming customer centric. Here’s a selection of some of our recent successful engagements.

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Return on Loyalty®

Why guess when you can know...

Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments.

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Perspectives
The Strategic Evolution Beyond Basic ROI
The Strategic Evolution Beyond Basic ROI 25 June 2025 Loyalty programs were designed to drive growth, but most still operate as cost centers, measured by flawed metrics and running on assumptions. Ellipsis’ Return on Loyalty® replaces this guesswork with always-on performance intelligence, Learn More
Does AI Experience Brand Salience
Does AI Experience Brand Salience 09 April 2025 Loyalty programs enhance brand salience by creating strong mental associations between a brand and meaningful customer experiences, turning everyday situations into category entry points (CEPs). Learn More
A Framework for Customer Loyalty Strategy
A Framework for Customer Loyalty Strategy 11 November 2024 We share our on-going search for a way to codify the challenge we all face in ‘A Unified Framework for Customer Loyalty’, a simple guide to help you maximize customer lifetime value. Learn More
PRESS
The future of automotive loyalty
The future of automotive loyalty 09 July 2025 We join the latest episode of The Loyalty Podcast, and dive into the unique challenges of automotive loyalty and explore what the future holds for this sector. Read More
The psychology behind customer loyalty
The psychology behind customer loyalty 08 July 2025 In this episode of The Agency Podcast by rivyl, Ellipsis CEO David Parsons unpacks the difference between emotional and behavioural loyalty, and why some brands miss the mark. Read More
The future of loyalty programs, 2025 – 2028 unpacked
The future of loyalty programs, 2025 – 2028 unpacked 27 February 2025 Two years ago Australia's privacy overhaul and Google's cookie cull had brands, retailers and publishers scrambling – and racing to loyalty programs. Now the local milk bar has one, says Ellipsis' Tim Tyler Read More

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