Contact

WE HELP BUSINESSES THRIVE THROUGH
SOLVING COMPLEX CUSTOMER PROBLEMS

Loyalty Consulting Designing and operating loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.

Customer Strategy Creating customer-centric strategies to help you make better decisions on customer investments.

Data Insights Bringing clarity & greater certainty to your customer-focused decisions by leveraging internal & external data.

The Journey

Your Partner in Customer Science®

We use Customer Science®, our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance. Customer Science® blends the best in Loyalty, Strategy and Data Insights. Ellipsis' Customer Science® approach is twofold: always...Put the customer first, and make data-driven decisions.

Our mission is to be the world’s best Customer Loyalty Company

Learn More

Our Clients

We’ve helped many companies on their journey to becoming customer centric. Here’s a selection of some of our recent successful engagements.

Return on Loyalty®

Why guess when you can know...

Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments.

Learn More

Perspectives

The Loyalty Tales Complete Edition 07 August 2024 Welcome to our tale of loyalty inspired by the timeless Canterbury Tales! As we celebrate Ellipsis’ first decade and fly into the next, we’ve breathed new life into the library of Ellipsis loyalty stories. Learn More

Loyalty Tales Chapter 1 & 2 06 August 2024 Our Loyalty Tales story starts with CEO, Harry Bailly proposing a series of storytelling sessions focused on tales of customer marketing. Constance, the Loyalty Manager shares her tales of loyalty. Learn More

Loyalty Tales Chapter 3 05 August 2024 In Chapter 3, Harry the CEO calls a mid-afternoon session of the Executive team to present his stories. These are, Story 1: The Best Marketing Structure and Story 2: Loyalty Program Exist Costs. Learn More

PRESS

Lets Talk Loyalty Podcast: #491: On a Mission to be the World’s Best Loyalty Company 12 September 2024 In this episode, join us for an insightful conversation with David Parsons, the Co-Founder and CEO of Ellipsis & Co, an Australian-based company specializing in pioneering loyalty consulting and focusing on achieving Return on Loyalty as a commercial outcome. Read More

Woolworths Loyalty Program Secret 27 May 2024 Simon Rowles, New Zealand partner explains the ‘transformative secret sauce’ behind Woolworths’ loyalty program Read More

Map of Australia's $6bn loyalty market 17 April 2024 Customer loyalty consultancy, Ellipsis, has launched what it's calling the inaugural map of Australia’s $6 billion loyalty solutions market. Read More

We use Customer Science® to find, understand, measure, manage and grow customer value

WE HELP BUSINESSES THRIVE THROUGHSOLVING COMPLEX CUSTOMER PROBLEMS

We use Customer Science^® to find, understand, measure, manage and grow customer value

WE HELP BUSINESSES THRIVE THROUGH
SOLVING COMPLEX CUSTOMER PROBLEMS