Blog
Is Tiering Right for Your Loyalty Program?
Here at Ellipsis, we have designed or redesigned over 200+ loyalty programs, in a range of markets and cultures. We are regularly asked by our clients ‘should we have tiers in our loyalty program?’.
24 October 2024
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Loyalty Programs should Get Customers
The Ellipsis team have noticed an interesting loyalty measurement trend in the retail market. We've noticed that some retailers who have published strong loyalty results are also seeing a decline in their financial performance.
01 October 2024
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The New Zealand Loyalty Solutions Market Map 2024
New Zealand’s loyalty industry is changing as Flybuys and AA Smartfuel close. At the same time, globally and locally, more retailers are launching loyalty programs and those with existing loyalty programs are growing them.
29 July 2024
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Australian Privacy Act Reform and Its Impact on Loyalty Programs
Early last year the Australian Government released the Privacy Act Review Report; Its aim is to strengthen the protection of personal information and the control individuals have over their information, effectively bringing the Privacy Act
11 June 2024
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New Zealand Loyalty Disruptors
Ellipsis Loyalty Technology Expert, Simon Rowles discusses the current loyalty disruptors in New Zealand
09 May 2024
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The Journey to Customer Loyalty
Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic collection of customer interaction data and basic reporting, moving to a strong program with rich insights.
01 May 2024
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Ellipsis Unveils The Inaugural Map Of Australia’s $6 Billion Loyalty Solutions Market
The Australia Customer Loyalty Solutions Market Map will help CMOs and Loyalty Managers easily find their next technology solution
22 April 2024
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A Short History of Credit Cards and Loyalty Programs
Find out the future of Credit Cards and Loyalty Programs, and the options available to Issuers.
01 April 2024
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The Australia Loyalty Solutions Market Map
The Australia Loyalty Solutions Market Map is the only comprehensive and categorised reference of all loyalty solutions available. Helping buyers consider and select the right loyalty technology solution.
27 March 2024
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From Childhood Dreams to Customer Loyalty Stars
The Ellipsis team of international women spans many nationalities from England, Australia, Serbia, Russia and South Africa, fluent in 7 languages. Across our careers, we’ve serviced global clients across many countries
07 March 2024
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