Blog
How M.J. Bale leveraged their loyalty program to reduce discounting & drive growth
Ellipsis designed a new loyalty proposition to help M.J. Bale leverage their MJB Members loyalty program to drive profitable sales. In a tough retail environment, their loyalty-first approach has led to the highest average transaction size
13 March 2025
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The future of loyalty programs II: 2025 – 2028 unpacked
Two years ago Australia's privacy overhaul and Google's cookie cull had brands, retailers and publishers scrambling – and racing to loyalty programs. Now the local milk bar has one, says Ellipsis' Tim Tyler.
27 February 2025
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Is Tiering Right for Your Loyalty Program?
Here at Ellipsis, we have designed or redesigned over 200+ loyalty programs, in a range of markets and cultures. We are regularly asked by our clients ‘should we have tiers in our loyalty program?’.
24 October 2024
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Loyalty Programs should Get Customers
The Ellipsis team have noticed an interesting loyalty measurement trend in the retail market. We've noticed that some retailers who have published strong loyalty results are also seeing a decline in their financial performance.
01 October 2024
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The New Zealand Loyalty Solutions Market Map 2024
New Zealand’s loyalty industry is changing as Flybuys and AA Smartfuel close. At the same time, globally and locally, more retailers are launching loyalty programs and those with existing loyalty programs are growing them.
29 July 2024
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Australian Privacy Act Reform and Its Impact on Loyalty Programs
Early last year the Australian Government released the Privacy Act Review Report; Its aim is to strengthen the protection of personal information and the control individuals have over their information, effectively bringing the Privacy Act
11 June 2024
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New Zealand Loyalty Disruptors
Ellipsis Loyalty Technology Expert, Simon Rowles discusses the current loyalty disruptors in New Zealand
09 May 2024
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The Journey to Customer Loyalty
Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic collection of customer interaction data and basic reporting, moving to a strong program with rich insights.
01 May 2024
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Ellipsis Unveils The Inaugural Map Of Australia’s $6 Billion Loyalty Solutions Market
The Australia Customer Loyalty Solutions Market Map will help CMOs and Loyalty Managers easily find their next technology solution
22 April 2024
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A Short History of Credit Cards and Loyalty Programs
Find out the future of Credit Cards and Loyalty Programs, and the options available to Issuers.
01 April 2024
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