Perspectives
A Framework for Customer Loyalty Strategy
11 November 2024
We share our on-going search for a way to codify the challenge we all face in ‘A Unified Framework for Customer Loyalty’, a simple guide to help you maximize customer lifetime value.
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The Loyalty Tales Complete Edition
07 August 2024
Welcome to our tale of loyalty inspired by the timeless Canterbury Tales! As we celebrate Ellipsis’ first decade and fly into the next, we’ve breathed new life into the library of Ellipsis loyalty stories.
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Loyalty Tales Chapter 1 & 2
06 August 2024
Our Loyalty Tales story starts with CEO, Harry Bailly proposing a series of storytelling sessions focused on tales of customer marketing. Constance, the Loyalty Manager shares her tales of loyalty.
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Loyalty Tales Chapter 3
05 August 2024
In Chapter 3, Harry the CEO calls a mid-afternoon session of the Executive team to present his stories. These are, Story 1: The Best Marketing Structure and Story 2: Loyalty Program Exist Costs.
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Loyalty Tales Chapter 4
04 August 2024
Stellar, the Marketing Manager gathers the Executive team to share her 3 loyalty tales. She starts with discussing customer self-selection, followed by Story 2: Surprise & Delight and ends with CLTV.
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Loyalty Tales Chapter 5
02 August 2024
Algo, the Decision Scientist shares his tales of loyalty, with the objective to help the business learn to love data and introduce a data-led culture. Algo has 3 stories to share...
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Loyalty Tales Chapter 6
01 August 2024
Penny the CFO’s Loyalty Tales. The first story encourages the business to measure and track the value of customers the same way they account for other long-term assets.
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A Short History of Loyalty & CX
17 July 2024
We are thrilled to announce that Ellipsis is celebrating its 10th anniversary! We’re proud to reach such an important milestone. As we reflect on our journey, we've updated our very first white paper.
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Are we in a Marketing Reformation?
22 May 2024
Byron Sharp and The Ehrenberg-Bass Institute believe products with the best mental and physical availability grow to be the largest in their category. Find out our tips to achieve mental availability.
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Privilege in Loyalty Programs
27 February 2024
We share why past spending is not always the best predictor of future value. If spending history is not a reliable guide to future purchasing value, consider adopting a more robust predictive model.
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