We Are The Loyalty Experts® We use Customer Science® to find, understand, measure, manage and grow customer value

We help business thrive through
solving complex customer problems

Strategy & Design

Strategy & Design

Designing loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.

Implementation & Launch

Implementation & Launch

Efficient implementation, execution and management of the program strategy, delivering Return On Loyalty®.

Performance Acceleration

Performance Acceleration

Unlock the true performance insights that accelerate program performance decisions

The Journey

  • Diagnose
  • Design
  • Implement
  • Operate
  • Optimise

Our mission is to be the world’s best Customer Loyalty Company

We use Customer Science®, our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance. Customer Science® blends the best in Loyalty Consultancy, Strategy and Data Insights to always put the customer first, and make data-driven decisions.

Learn more

Return on Loyalty®: Is your loyalty program working?

Smarter Loyalty Program Management to Improve ROI. Improve loyalty impact with world-class attribution analytics and an always-on AI-powered platform.


Learn More
market-highlights.jpg

Our Clients

We’ve helped many companies on their journey to becoming customer centric.
Here’s a selection of some of our recent successful engagements.
View Case Studies

estee-lauder-260.png
ebay_v4.png
cba_1.png
visa.png
westpac-logo.png
clientlogos_bnz.png
anz-logo.png
colonial-first-state-logo.png
velocity_v4-removebg-preview.png
clientlogos_tabcorp.png
metcash.png
clientlogos_medibank.png
clientlogos_priceline.png
srg.png
clientlogos_spotlight_v2.png
clientlogos_anaconda.png
clientlogos_makeitcheaper.png
woolworths-5.png
ampol_logo-2.png
countdown.png
air-asia.png
clientlogos_acn.png
coalition-rewards.png
crown.png
scenic-tours.png
clientlogos_scg.png
racv.png
sot.png
clientlogos_panthers.png
clientlogos_nulon.png
farmlands-logo_v5-removebg-preview.png
auckland_airport_logo_v4-removebg-preview.png
zoetis.png
hypoxi.png
ellipsis_flightcentre.png
ellipsis_sompo.png
ellipsis_genesiscare.png
ellipsis_godiva.png
ellipsis_vodafone.png
ellipsis_safework.png
ellipsis_kathmandu.png
ellipsis_greencrossvet.png
harris-farm-markets-logo.png
ig-logosvg.png
logo_of_star_alliancesvg.png
luna-park-logo.png
mastercard-logo2.png
mercury-logo.png
sportsbet-logo-1.png
mj-bale-logo.png
clear-skincare-clinics-logo2.png
haircare_g.png
sheridan_2.png
fn_2.png
audi_2.png
avis-logo.png
bnts-2.png
bonds_2.png
dfs_group_logo2.png
baby-bunting-2.png

See our latest perspectives

Loyalty Myth: Retention is Cheaper than Acquisition
Loyalty Myth: Retention is Cheaper than Acquisition 22 September 2026
The "seven times cheaper" retention stat gets quoted everywhere. Here's where it came from, and why the conclusion drawn from it doesn't hold.
Nine Stamps Down, One to Go
Nine Stamps Down, One to Go 18 September 2026
Why do customers speed up as a reward gets closer? The goal gradient and endowed progress effects, and what they mean for loyalty design.
The Privacy Reforms Hitting Loyalty Programs in Disguise
The Privacy Reforms Hitting Loyalty Programs in Disguise 11 September 2026
A breakdown of Australia's 2026 privacy reforms through a loyalty lens, what the new "fair and reasonable" test means for segmentation, consent, data hygiene and points communications.