For new programs, based on customers sentiment, industry and market competition
Ellipsis methodology to understand how competitive a new proposition will be in the market.
Diagnose
Program Suitability Assessment
Customer Value Analysis
Data-driven analysis to understand value distribution across the customer base and customer journey
Ellipsis robust analysis with Customer Science®. Customer Science® represents our data-driven methods and techniques, starting with your customer and business data, not our own hunches or external trends.
Program Design Review
Diagnose and optimise your loyalty program
Program Design Review of existing propositions and the competitive advantage, with market forces and disruptive innovations context. Measuring program effectiveness with Return on Loyalty®.