The future of automotive loyalty
09 July 2025
We join the latest episode of The Loyalty Podcast, and dive into the unique challenges of automotive loyalty and explore what the future holds for this sector.
The psychology behind customer loyalty
08 July 2025
In this episode of The Agency Podcast by rivyl, Ellipsis CEO David Parsons unpacks the difference between emotional and behavioural loyalty, and why some brands miss the mark.
The psychology behind customer loyalty (1)
08 July 2025
In this episode of The Agency Podcast by rivyl, Ellipsis CEO David Parsons unpacks the difference between emotional and behavioural loyalty, and why some brands miss the mark.
The future of loyalty programs, 2025 – 2028 unpacked
27 February 2025
Two years ago Australia's privacy overhaul and Google's cookie cull had brands, retailers and publishers scrambling – and racing to loyalty programs. Now the local milk bar has one, says Ellipsis' Tim Tyler
Brands, media owners, loyalty operators face difficult fast decisions on all automated decision-making as Privacy Act forces policy – maybe business model – rewrite. Ellipsis CEO, David Parsons shares his expert tips.
Lets Talk Loyalty: On a Mission to be the World’s Best Loyalty Company
12 September 2024
David Parsons, the Co-Founder and CEO of Ellipsis & Co, an Australian-based company specializing in pioneering loyalty consulting and focusing on achieving Return on Loyalty as a commercial outcome.
Simon Rowles, New Zealand partner explains the ‘transformative secret sauce’ behind Woolworths’ loyalty program
Map of Australia's $6bn loyalty market
17 April 2024
Customer loyalty consultancy, Ellipsis, has launched what it's calling the inaugural map of Australia’s $6 billion loyalty solutions market.
Statisticians are familiar with the concept of “self-selection” but it’s rarely discussed, understood or accounted for when determining your “return on loyalty”.
Ellipsis high-profile hires
02 November 2023
Lucy Wilkinson, Lee Martin and Kelly Casey join the loyalty experts as it looks to deliver further ROI and grow customer value for more clients
The best loyalty programs released
18 May 2023
The For Love or Money survey is out, Tim shares his thoughts on the latest loyalty phenomena. "It's become really clear that there's a golden egg in the customer data, which can be resold."
Big overhaul to Australia’s privacy regime
21 February 2023
‘Data is the new asbestos’: Privacy reforms pit ‘underwhelmed’ consumer advocates with industry preparing for ‘radical change’, heavy data compliance burden; Businesses face new consent rules
Automatic best-price is the next big thing
29 November 2022
Would you allow someone you trust to find a great financial deal – and take it for you automatically? Introducing Action Initiation, a new part of the Consumer Data Right.
First party walled gardens
08 February 2022
CommBank is leading the counteroffensive against platforms that are eating the world, with Woolies, Coles and the major card providers hot on its heels. But what does that mean for everybody else?
Battling Negative Online Customer Reviews
24 January 2022
We discuss how to combat negative online reviews with CMO Australia. 'the ultimate objective for brands right now needs to be to manage expectations. Be proactive"
15 Australian Consulting Firms to Watch
08 July 2021
We are thrilled to be listed in the 15 Australian Consulting Firms to Watch. "Ellipsis is on a mission to become the world’s best customer loyalty company and they are well on their way. "
Customer Loyalty in the Time of COVID-19
22 April 2020
Exploring customer loyalty programs and their relevance, role and future after the COVID-19 crisis. We discuss how organisations are retooling their loyalty programs
Beyonde Announcement
19 August 2019
We're excited to announce the launch of Beyonde! created to help deliver 'what's next' in customer experience. Beyonde will help bring the best global solutions to each clients’ unique need
Return on Loyalty launch
04 July 2019
We are excited to announce the launch of Return on Loyalty®, a new data-led consulting offering to help measure the return on loyalty and customer retention initiatives.
ROCX launch announcement
29 April 2019
New collaboration between Resonate and Ellipsis to help companies understand their Return on CX. ROCX® will help you prove if your CX program is producing value and how
Voice of customer programs
19 February 2018
We discuss with CMO Australia. From measuring impact to understanding customer stages, there’s a treasure trove of things to consider when crafting the perfect VOC
Customer voice is taking on a new meaning
10 February 2018
We discuss with CMO Australia. Voice of the customer programs are giving companies a new lease on life, offering insights on customer expectations, preferences and aversions
Top 3 journey mapping tips
13 April 2017
We share our top 3 journey mapping tips with ADMA. Journey maps are a picture of the steps and processes we put customers through as they interact with us
Woolworths brings back points
22 August 2016
We suggest three inter-connected reasons why Woolworths re-introduced points: Sales impact, data and suppliers
The secret to good customer service
23 January 2015
We chat to Stationery News and share our thoughts on how to deliver a consistently good customer experience
Ellipsis Launch in Australia
02 October 2014
Ellipsis launches in the Australian loyalty market, specialising in customer experience management and loyalty
SCG Trust improving fan engagement
15 September 2025
SCG Trust partnered with Ellipsis, to develop a comprehensive data and communication strategy making the most of the new technology in order to lift fan engagement to a new level