Blog
Butterflies and True Friends
As businesses start planning for recovery we discuss the importance of targeting high value customers and how to determine Lifetime Value
09 April 2020
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Life Events: the opportunity to build customer trust
We discuss the importance of understanding your customers life changes to help build trust
09 March 2020
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Surprise and Delight Tips
When planning your Surprise and Delight strategy it's important to consider that not all customers like Surprises, beware of the sceptics!
03 February 2020
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Who are your most engaged members?
A brand’s most engaged and most valuable customers join new programs early and in the largest numbers
28 October 2019
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Relationship Marketing Tips
It still remains essential to choose the right approach to customer-centricity, and build the right marketing strategy for your brand and customers. Kick off your relationship marketing strategy with our tips.
26 August 2019
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Rules of Loyalty
We share our top four central ‘Rules of Loyalty’ to help you implement and run your loyalty program
05 August 2019
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4 reasons why many points programs don’t work
We present our top 4 reasons why your points program might not be working...
01 July 2019
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What is good CX?
How much more will customers spend because they are happy with the experience we provide?
26 June 2019
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Cutting Through the Customer Experience Confusion
We hear a lot today about this concept of ‘Customer Experience’…how brands need to focus on it; how important it is to customers. But where do you start?
24 June 2019
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