Blog
Ellipsis Perspective on 40 Years of Loyalty Programs
On the Ellipsis "Must Read List" recently is a report by Journal of the Academy of Marketing Science on the effectiveness of loyalty programs. We share some of their findings and our thoughts.
25 November 2021
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The Rise of First Party Customer Data
We share our thoughts on the demise of surveillance capitalism and the rise of first party customer data…
28 June 2021
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How to Create a Winning Customer Loyalty Strategy
In our recent Webinar with our friends at Antavo we discussed how to create a winning loyalty strategy. Here we share some of the highlights including how to get started and the characteristics of successful loyalty programs.
10 June 2021
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They are just not into you… Consumer Switching
We share interesting research that investigates why customers switch energy suppliers. The research found 3 customer segments with distinctly different attitudes, and opportunities for targeted acquisition offers.
25 March 2021
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7 Myths of Marketing Automation
Find out the 7 myths of marketing automation. The Ellipsis team believe a ‘jobs to be done’ approach increases your chances of a successful platform selection.
03 February 2021
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Steps to a data-centric mindset for your business
We came across ‘steps to a data centric mindset’ created by Temkin Group some time ago, and we often refer clients to these steps for simple tactics to build a data-centric mindset.
07 December 2020
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Segmentation Tips
We present our tips on how to understand who your customers are, what value they bring, and what future value they could potentially generate.
09 September 2020
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