Situation
Across both Spotlight and Anaconda brands, Spotlight Retail Group required help to evolve their marketing strategy to be data-driven, using innovative tools and insights to achieve higher performance and customer engagement. They also required help to report on ongoing campaign performance.
Action
The Ellipsis team of loyalty consultants helped develop the evolution of a ‘modern marketing capability’ for Spotlight and Anaconda. A range of customer journeys were designed, supported by a robust business case for a phased implementation.
Ellipsis also developed a suite of dynamic dashboards which provide key insights on Campaign ROI, NPS, and market share – leveraging the Ellipsis Data Cloud.
Results
Across both Spotlight and Anaconda brands, there has been a seen significant increase in performance improvement, as marketing migrates from low ROI to high ROI channels and campaigns.
Ellipsis segmentation insights have enabled campaign personalisation, to further improve customer engagement
An online reporting hub delivers insights to the client through Tableau, accessible 24/7 and automatically updated monthly.
Meet the team
Services used
Loyalty Program Design
Loyalty strategy development including; design and build of new programs and the evaluation and enhancement of existing propositions
Customer Insights
Segmentation, customer journey analysis, profiling
Marketing Insights
Offer conversion, category association, channel performance
