April 24 Loyalty Market Update

At Ellipsis we produce a monthly state of the loyalty market update for both Australia and New Zealand. It’s a just-the-facts view of the loyalty loyalty programs in market and the platforms that serve them. We share the highlights below, subscribe to receive the detailed market update.

AUSTRALIA

• Qantas Frequent Flyer will offer 20 million new rewards seats (5 million were previously available) in the biggest-ever revamp of the program following its biggest reputational crisis in recent history. The new rewards seats come at a cost of $120 million in the 2025 financial year, mainly in lost ticket revenue.
  
  
• The new David Jones credit card issued by Latitude Financial Services has been launched to replace the previous American Express co-brand.
  
  
• Coles is trialing a subscription very similar to Woolworths Supermarkets Everyday Extras. Called Coles Plus Saver.

NEW ZEALAND

• One New Zealand (previously Vodafone) has launched a loyalty program called One Wallet.
  
  
• AIA released a new Vitality app. There are several changes to the program, including Event Cinemas discounted ticket prices increasing to $14 and the New Balance discount dropping from 30% to 25%.

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