December 24 Loyalty Market Update

Welcome to our December loyalty update for Australia and New Zealand from Ellipsis & Co. It’s the last of the year and our next update will be in February. We share the highlights below, subscribe to receive the detailed market update. 

Australia Summary

• David Jones has a new app and next year will have a new loyalty program.
  
  
• Betty’s Burgers, nib and Latitude all launched new programs.
  
  
• Flybuys redemptions grew 30% and membership grew to 9.5 million, Australian debit card usage grew to 1 billion monthly transactions for the first time and Gratifii grew its revenues to $85 million.
  
  
• Pokitpal partnered with Enigmatic smile, OneTap with Loyyal, Elevate with Litecard and Virgin with Qatar. Commonwealth Bank launched a new retail media network and Woolworths launched Everyday Rewards redemptions on Everyday Market.

New Zealand Summary

• New World launched its new currency New World Dollars and Woolworths Everyday Rewards launched redemptions to both Air New Zealand Airpoints and Qantas Loyalty.
  
  
• Air New Zealand’s Airpoints program is launching a new super-premium tier and reported $215m in cash flow with 70% of that from bank credit cards.
  
  
• BNZ launched Payap, a digital wallet and loyalty aggregator using QR-code payments that integrates bank accounts, loyalty, and gift cards.

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