February 25 Loyalty Market Update

Welcome to our first 2025 loyalty update for Australia and New Zealand. We share the highlights below, subscribe to receive the detailed market update. 

Australia

• Qantas Frequent Flyer redemptions will cost 5 to 20% more from August 5.
• Myer One tag rates and active members are up, and the program will also cover newly acquired brands Just Jeans, Jay Jays, Dotti, Portmans, and Jacqui E.
• Endeavour Group’s pub+ now has 400,000 members, Woolworths Everyday Rewards has multi-factor authentication, Reading Cinemas has Reading Rewards to replace Reel Club and SkyCity’s lost its tax appeal and will pay A$38.1 million.
• SAP is launching a new loyalty platform and Rokt has acquired mParticle and is now valued at US$3.5 billion.

New Zealand

• The Commerce Commission plans to cut credit card interchange fees which will likely end credit card rewards in New Zealand.
• Flybuys has shut down with 40 of the team leaving to form IAG’s new Connect360 loyalty unit.
• Westpac’s hotpoints Pay has grown 140% with $11 million in redemptions and Airpoints added 414,000 new members in 2024.

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