March 25 Loyalty Market Update

Welcome to the March loyalty update for Australia and New Zealand. We share the highlights below, subscribe to receive the detailed monthly market update. 

Australia

• Half year results included; Super Retail Group (12 million active members driving 79% of sales), Woolworths’ Everyday Rewards (grew to 10 million active members), Qantas Loyalty (11% rise in active members) and Wesfarmers (9.7 million active Flybuys members).
  
  
• CBA opened up its app to non-customers, Westpac added Lawpath and ASIC’s suing IAG.
  
  
• In Retail Media Networks, Woolworths Cartology has 4 million weekly active app users and a 15% increase in revenue, Coles 360 grew revenues 21%, Petbarn launched one and Australia Post and Wesfarmers (which now has 12 million customer records) will both launch Retail Media Networks.

New Zealand

• Woolworths Everyday Rewards now has 2 million active members and added both Qantas and Air New Zealand’s frequent flyer programs.
  
  
• Airpoints added Sharesis and Shopback hit an annualised cashback rate of $ 5 million.

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