October 24 Loyalty Market Update

The October loyalty update for Australia and New Zealand is now available. We share the highlights below, subscribe to receive the detailed market update. 

Australia

• New loyalty program Just Shop will launch this month across Just Jeans, Jay Jays, Dotti, Portmans and Jacquie-E.
  
  
• Myer will grow its One loyalty program (and perhaps across the Just Shop brands too).
  
  
• While David Jones will this month release a new shopping app and next year add loyalty to it to compete with Myer.
  
  
• ShopBack has introduced a monthly subscription for higher cashback while Westpac's app (which includes ShopBack) was ranked best in Australia for the second year.
  
  
• The ACCC is investigating supermarkets and their loyalty programs

New Zealand

• Z Energy delayed its new Z Rewards program but continues with Pumped discounts.
  
  
• The Warehouse Group’s shifted focus, no longer reporting on its loyalty programs despite 1.9 million members reported earlier in the year.
  
  
• Airpoints is targeting new members from the soon-to-close Flybuys base with an Airpoints sweepstakes.
  
  
• AIA stopped offering Airpoints on insurance premiums, but Vitality program members still earn Airpoints.
  
  
• Grapevine, a cashback app, reached 100,000 users, while Smart Loyalty expanded its B2B coalition with new partners.